Tuesday, November 10 • 1:30pm - 2:30pm

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Session Title: Collaborate with Collab -- The business and art of six second videos and beyond! 

Take a tour of Collab’s growing office space and in-house production studio, and participate in an interactive workshop session - How to Vine.  Then Collab executives, the McFadden Brothers - Tyler, James, and Will - will share the exciting journey of how they pioneered the business around Vine, their unique business model, approach to working with talent, and some of their favorite vines.

How to Vine: Will McFadden and Eamon Brennan of Collab's digital team will engage attendees in a unique interactive presentation highlighting the company’s tried and true best practices for creating great content on Vine. Drawing upon their years of experience studying and creating vines, Will and Eamon will breakdown the common elements found in all six second masterpieces. More than just a presentation, this conversation will become a full-on interactive workshop as the audience is split into groups to create their own vines based on what they've learned. Will and Eamon will be joined by Vine superstars who will jump in with the groups to offer their expertise and illustrate how successful collaboration can be.

avatar for Eamon Brennan

Eamon Brennan

Creative Director, Collab
avatar for Will McFadden

Will McFadden

Chief Creative Officer, Collab

Host Companies
avatar for Collab


Collab is a digital content and creator development studio that discovers rising video creators using proprietary software, develops talent and helps build their audiences across multiple platforms, and collaborates with select creators to produce premium shows for TV and OTT platforms... Read More →

Tuesday November 10, 2015 1:30pm - 2:30pm
Collab 155 West Washington Blvd, #417, Los Angeles, CA 90015

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