Session Title: Localized Marketing: The intersection of Search, Social and Customer Experience
This session will focus on the advantages and challenges of the connected consumer and how existing marketing channels fail to address the demands of this audience. We will introduce an entirely new form of marketing, Localized Marketing. Localized Marketing delivers the reach of brand marketing with the relevance of local marketing thereby meeting the new expectations set by the mobile consumer to deliver messaging that is authentic and relevant. Together with our CEO, VP of Product and VP of Marketing on hand, we will discuss the innovative way brands are marrying local, and digital marketing with search, social and mobile to drive online engagement and ultimately in-store foot traffic.